Campaign - Spring/Summer 25

House of Drôle

Imagine a space where time and cultures dissolve, where generations come together to live, share, and connect.
A space at the crossroads of minimalism and maximalism, Seventies and Nineties culture — where Aznavour and Kool Shen could sit on a couch, chatting over a record; where Mike Tyson might share a drink with Alain Delon.
A place where the oldest generation understands the newest. Here, a golden-finished table by Willy Rizzo pairs effortlessly with glass bricks by Le Corbusier. A hybrid space — part boutique, part lounge — timeless, yet perfectly in tune with today.

This Spring/Summer 25 campaign is all about bringing that vision to life — capturing the inspirations that shaped our first flagship store in Paris, the very embodiment of Drôle de Monsieur’s spirit.